As a profession, “marketing” develops step by step from supply and marketing, sales to marketing. In the era of commodity shortage, the status of sales material procurement is much higher than that of sales. Enterprises often have difficulties in purchasing raw materials, and the work of sales can be said to be only “billing”; later, as long as the advertisement is made, let everyone know your existence, and do not worry about the product sales; now, the product Marketing has become a very important topic for an enterprise due to homogeneous competition and differentiated customer choice.The understanding of “marketing” should excavate “marketing” methods, plan enterprise resources, in order to achieve sales performance, all departments do not have sales indicators, but in the nodes of the workflow, there should be “take over” and “feedback” should have “response”.High efficiency and effectiveness to complete the response to customers, in short, to do sales with business ideas.Any industry and enterprise’s status, marketing has no doubt is the “leader” position. 

Leader, in the whole business process of the enterprise, marketing is in a spontaneous and enlightening position, and even before the product development, it is necessary to start product marketing planning.Therefore, the demand for marketing is higher and higher.As the “head” is to require the wisdom of “brain” in the operation of marketing, especially in the steel structure industry, a good owner, reasonable delivery period and the product quality requirements suitable for the production line of the enterprise are of great importance to the enterprise.Whether the business personnel can conduct detailed inspection and responsible business negotiation in advance is very important.If the “head” is not done well, the production, technology and engineering will be in a busy situation, and it is difficult to successfully complete the project organization.In addition, the role of “brain” also lies in finding business direction outside the construction industry. There is a large demand for steel structural parts in the fields of industrial equipment, transportation, marine engineering, etc., whether the marketing personnel can find the entry point of business and open up the situation.In this regard, the three-dimensional steel structure has been doing well. In recent years, the progress has been made in the solar powered support business. It has been listed as one of two supporting products in Chinese mainland by X company (due to the commercial confidentiality contract and the real name of the company). The annual fixed order quantity is about 2000-3000 tons, and there are also fixed customers in the mine structural parts.。The general steel structure enterprises seldom set foot in this kind of business.This is closely related to the marketing wisdom of business personnel. 

Due to the long period of the project, business personnel cooperate with engineering and technical personnel to communicate with customers. Enthusiasm and diligence can not replace professional knowledge. They think that customers should consider problems from a professional point of view, and require business personnel to be dedicated and professional, so as to “take this as a career”.

 The so-called “taking this as an industry” requires business personnel to be professionals in the steel structure industry, master the professional knowledge of steel structure, understand the surrounding knowledge of the steel structure industry, and be able to have a definite target, talk about the key points, talk about sincerity and establish mutual trust in the exchange and negotiation with the technical personnel and business personnel of the owner.The oil peddler “drinks the oil with a dipper and drips it from the money hole, but the money is not wet”, and the paoding “the touch of the hand, the shoulder, the foot, the knee, the sound, the sword and the tenor” can reach the level of “art”, which are the models of “professional”.It is required that the business personnel should go in and out of the professional field, fully grasp the professional knowledge and be able to use it flexibly, so as to discover the key points and entry points at any time, so as to promote the achievement of business.In short, the master who sells fish in the market can’t kill a fish in less than a minute. We can’t do it in the kitchen for half an hour. That’s the difference between professionals.If business personnel do not have the “professional” ability in communication, it is difficult to establish trust, and it is easy to miss the opportunity of communication and problem-solving, resulting in the process of the project is not smooth or even failure.