The Internet is a big stage, which closely connects people from all over the world. People use social media such as microblog, blog and wechat to communicate, learn and share through the Internet. In such an Internet era, people can not only show themselves, but also sell their products, information and services, and they may get information from here,Consumers and customers around the world.However, thousands of businesses are trying to promote products and services on the Internet.If you choose the wrong channel, don’t let consumers see your product, or let them hear your story, then you leave the opportunity to others.How can we use social media to attract consumers’ interest on the Internet, so that visitors can become shoppers and effectively sell their products or services?

 1、 Set goals, make plans

 Set goals, make plans, do a lot of action.Before using social media to sell, you need to find the brand story you want to tell, whether you want to promote a product on social media, or whether you want to make social media a tool for customers to interact and communicate with you.Then post information on social media to let consumers know where you are.At the same time, pay attention to what consumers post on social media.You need to pay attention to trends and trends on social media, look for clues, let yourself know why people like or need your product, and then make targeted improvements to your content.

 To turn social media viewers into buyers, you need to know your customers well and help them out.When your customers encounter problems or difficulties, you should publish purposeful content according to these difficulties, and provide them with 3-5 ways to solve problems.Think of yourself as a bridge and let your customers succeed with your help.Your main job is not to ignore or sympathize with their pain points, but to focus on helping them find solutions.

 2、 Publishing content in a planned way

 In the Internet world, people want to communicate with themselves at the other end of the network cable with a living person, not a machine.Therefore, we want to publish valuable content to consumers, avoid using fixed-point automatic publishing software.In this way, it is not that this method is bad, but that it is not good enough.You need to post real-time content for specific events and interact with followers.

 Interaction with fans is one of the best ways to communicate.When sharing or promoting products, don’t forget to post content for the concerned users.Don’t just remember to promote your product on social media or to engage new customers on social media, especially if you haven’t contacted them before.You need to find the consumers who have interacted with you, they are your super fans.You need to interact more with them and even offer them rewards, their friends and family.

 3、 Retain consumers

 Social media is a place to connect and trust others.You need to develop a strategy to maintain a good relationship with consumers, and you still need to continue to help and serve them after they click on the link you posted and complete the purchase.Don’t think social media is the place to turn online users into sellers.Most of the time, even if you succeed in getting them to buy your product, if you don’t do well enough, they will still turn around and leave.No matter how good the promotion activities are, there will be an end day. Do not release the same promotion content again and again. Therefore, we should constantly improve the evaluation activities.

 For those who buy products from you, you need to keep track of them.Send them an e-thank-you note; give them coupons to use for the next purchase; or thank them directly on social networking sites.After you do this, they will be more willing to share your product with others.You can also invite them to share and recommend your products.

 4、 Avoid the following social media marketing mistakes

 There is no focus on the “sociality” of interaction and social media.Social media is a platform for conversation, and real conversations are two-way, not looking at yourself promoting new products or promotions.If you find yourself over Promoting and try to share more good content on social media, you will find that you will gradually “integrate” into social media.If used properly, we can also give the brand “humanity” through social media.Sharing good things with the public on social media makes people feel like they are doing business with “people” rather than a company.

 Blind investment in various channels, not clear where the user is actually.You need to know where your users are and where they are.Trying to be active on every social media platform is a big mistake.Because time is precious, the more channels you have, the more time you need to maintain.At the same time, marketing on social media with a wide range of users can also help many different types of enterprises achieve their goals.

 It is very important to create a “sense of presence” to let others know that you are here, and then invite potential consumers to know more about you.When they buy products is not what you has the final say, it depends on what they mean.In any case, let them know that you are willing to help them whether they want to buy your product or not.Only by doing marketing under such intensive thinking can visitors turn into shoppers and turn limited users into unlimited money.